New President of Nintendo, Shuntaro Furukawa, Wants to “Bring Smiles to Everyone’s Faces”

Since the death of the fourth president of Nintendo, Satoru Iwata, Tatsumi Kimishima took over from 2015 until this month of 2018. Kimishima had a big part in the successful launch of the Nintendo Switch and also announced that Nintendo would be starting up their own film production company. But starting today, a new Japanese businessman will be taking the reins of the gaming company.

Enter, the sixth new president of Nintendo, Shuntaro Furukawa. Furukawa has been working at Nintendo since 1994, rising up the ladders, and even partaking in the development of the Nintendo Switch. After Furukawa was elected the next president, Nintendo updated their CSR Report, which is the company’s Corporate Social Responsibility. With the updated report, a message from Furukawa himself was included, introducing himself as the new president of Nintendo. Here’s a translation of his message, courtesy of Nintendo Everything:

Greetings, I am Shuntaro Furukawa, who assumed the role of both president and representative director of Nintendo in June of 2018.

Here at Nintendo, our mission statement is to “increase the amount of people that experience our IPs.” It is my belief that with the more people that are touched by the characters and game philosophy we cultivate here, the more valuable the company will become.

At the same time, as an entertainment company, our Corporate Social Responsibility (CSR) is to “bring smiles to everyone’s faces.” Through our products and services, our company seeks to expand that ring of smiling faces around the world – it’s our duty to society.

Through our CSR policy of “bringing smiles to everyone’s faces,” we’ll continue to challenge ourselves to constantly create new and unique surprises for all to enjoy.

Here’s hoping that the new president stands by his word and truly attempts to bring smiles to our faces with Nintendo’s existing intellectual properties. It also wouldn’t hurt to get a few more new I.P.’s either; Splatoon and ARMS definitely made a splash on the Switch, but getting some more surprises would be very exciting for the Switch’s future.