The Top 10 Countries Where Gaming Is The Most Popular

The global gaming market is a multi-billion dollar industry and continues to grow. Consumers can now enjoy a variety of gaming options from PC and console options to mobile and streaming.

Developing technology is opening the door for designers to explore exciting and immersive opportunities, and the potential for gamers to win money through gambling and competitive gaming sites provides even more incentive.

Competitive gamers can earn through prize money and sponsorship deals, while gaming influencers can also make a lot of money through content creation. The best crypto casino operators have introduced the gamification of traditional slots to entice a wider variety of customers and to keep them entertained.

Gambling expert Sergia Zammit puts the success of crypto betting sites down to a combination of the security they offer as well as their incentives and choice of games.

Different regions enjoy varying levels of success with the following enjoying the most popularity.

The Ten Biggest Gaming Markets

The U.S.

The U.S. gaming industry was valued at $106 billion for 2023 with an estimated 212 million gamers.

This makes it the largest gaming market in the world and some of the biggest video game publishers in the world are located here. These include:

  • Sony Interactive Entertainment
  • Take-Two Interactive
  • Electronic Arts (EA)
  • Epic Games
  • Valve
  • Warner Bros. Games
  • Riot Games

Microsoft Gaming is also based in the U.S. and includes Activision Blizzard, Bethesda Softworks, and Xbox Gaming Studios under its umbrella

With the lines between the gaming and gambling industries often becoming blurred, the popularity of crypto gambling sites among U.S. bettors is also worth mentioning.

Complicated legislation that differs between states has led to many Americans looking at offshore iGaming operators as a way to legally place wagers. This has helped industries across the world benefit from the U.S. market.



China is the next biggest betting market to the U.S. with almost 700 million players. While this is still less than half of the U.S. total, it is still around ten times the size of their nearest rivals.

China’s population of over 1.4 billion makes it the perfect place for industry growth with mobile and online gaming proving to be popular.


Japan is one of the most famous gaming industries and the third largest in the world. Some of the biggest games, companies, and consoles in gaming originate from China, including Sega and Nintendo.

Games like Sonic the Hedgehog, Super Mario, Pokemon, Metal Gear, The Legend of Zelda, and many more have come from the country, and its arcade culture has ensured a strong affiliation with the gaming industry.

Often referred to as the spiritual home of gaming, the world has a lot to thank its innovative creators for.

South Korea

South Korea is a major force in competitive gaming, producing some of the world’s top players and teams. 

Where other countries were slow to recognize the value of gamers, South Korea embraced and encouraged the industry and its players. So much so that the government has also dedicated resources to improving the console industry. 


Germany is home to around 50 million gamers and the country has embraced a variety of gaming influencers including Gronkh, Patrick Mayer, and iCrimax. 

The country also has dozens of game developers including Animation Arts Creative, Aesir Interactive, Clockwork Origins, and Gaming Minds Studios.


Despite having a population of around 67 million, the UK is estimated to have almost 40 million gamers and a gaming industry worth over $5 billion.

Video game conventions in the UK, including the UK Games Expo and EGX have helped promote the industry further and developers like Pingle Studio, Codemasters, Sumo Digital, and Frontier Developments are creating great new titles.

The UK also has one of the world’s biggest gambling industries, and the gamification of online titles has helped growth through crossover traffic.


France enjoys a similar gaming industry size to the UK with an estimated 300 video game companies employing around 5000 people. There is a relatively even split between males and females that game in France, with an estimated 53% male majority. 

While the majority of gamers in the country (31.1%) are aged between 24 to 35, approximately 96% of 10 to 14 year olds regularly play video games. 


Canada has approximately 22 million gamers and generates upwards of $3 billion per year. The country is home to game developers including Juego Studios, Big Blue Bubble, and Radical Entertainment.


Italy’s $3 billion dollar gaming industry is supported by around 36 million gamers. The country is home to just 15 game companies, including Gameloft, Gamera Interactive, Troglobytes Games, and Ubisoft Milan.


Despite having more than 100 million gamers, Brazil finds itself in tenth place with an industry that generates a little over $2.5 billion.

The country is home to 17 game developers including Mens Sana Interactive, Invent 4 Entertainment, and Level Up Brasil.


The global gaming industry is so much more than Xbox versus Playstation despite these two behemoths generating significant revenue and interest.

The mobile gaming industry continues to grow and improve in line with mobile device technology and connectivity. All these factors are great news for gaming industries around the world, with smaller developers finding space and niches to thrive.

As game, software, and hardware developers continue to push boundaries and create incredible gaming experiences for consumers, the industry will continue to grow with the backing of influencers, governments, and other industries that benefit from them.