The road to success for Pokemon GO might not have been long and hard, however, it had its ups and downs along the way. Niantic has now learned from past mistakes and is trying to redeem themselves for the lack of optimization and impactful content since its launch. And why wouldn’t they want to since the game has brought a massive $2 billion in revenue.
The news comes from Apptopia, according to their own estimations. In the blog post, the source states that it took Pokemon GO just 811 days to hit the $2 billion landmark, which sounds reasonable given the nature of the game.
What’s interesting though is that it only took 302 days for Pokemon GO to hit the $1 billion mark. This is only natural since the most popular the game has been was in its first 2 months, with countless of players investing in extra paid lures, incenses and lucky eggs in order to progress faster and more efficient.
If you were wondering which country spent the most in Pokemon GO, the Apptopia research has you covered as well. As it seems, Japan is the biggest spender in the game, offering a staggering 33,5% in revenue, followed by United States with 27,5%.
Three months ago, the game reached another milestone. According to Sensor Tower, players worldwide continue to spend more than $2 million per day in their quest to catch Pokemon, hitting $1.8 Billion in two full years since its release.
The question still stands though. Can Niantic survive on the long run with the existing types of microtransactions? Fans that have managed to complete most of their Pokedexes have no use of lures and incenses and the soft level cap makes the use of lucky eggs more rare. The company will most likely has to rethink their strategy on microtransactions in order for Pokemon GO to continue rising in the business.