EA Announces Madden NFL 21 Champions of Chunky Yard Invitational Tournament

A competition tournament featuring Madden NFL 21 The Yard is on the way thanks to Campbell’s Chunky Soup. The official soup sponsor for the NFL has already brought various themed gear into The Yard as well as a new challenge for the mode. Next up will be the Champions of Chunky Yard Invitational for competitive Yard players to show their skills.

Madden NFL 21 Champions of Chunky Yard Invitational, ‘New School’ content coming

In Madden NFL 21, The Yard is the newest game mode that arrived with this year’s football sim. It allows gamers to show their stuff in a backyard-style game of football. It includes flashy trick plays and quick scoring in a 6-v-6 “Ironman” version of pigskin.

Over the weeks since it was unveiled, there have been new gear and venues revealed, along with special challenges. That included the Chad “Ochocinco” Johnson gear seen in the IG clip below.

As mentioned, Campbell’s Chunky Soup is also bringing special content into the game, including this past weekend’s Old School capsule and Challenge in The Yard. That content will run until Friday, November 27 in the mode and will no longer be unlockable after then.

On Thursday, December 3, The Yard will get the Campbell’s Chunky “New School” content. Most likely, this will be a new capsule and challenge that will be unlockable in the mode.

“The revamped structure of the Madden NFL 21 Championship Series has brought a steady stream of entertainment to Madden players and NFL football fans alike,” said Matt Marcou, the Madden NFL 21 Competitive Gaming Commissioner. “We’re thrilled to team up with Campbell’s Chunky to make stars of our players and highlight new ways to play Madden.”

Upcoming tournament details

Now Campbell’s Chunky Soup will bring the Champions of Chunky Yard Invitational for the game. This will be a competitive tournament held in early December where gamers will show who’s best in The Yard mode.

The tournament will officially arrive on Saturday, December 5, with a scheduled start time of 7 p.m. Eastern Time. Viewers will be able to watch through the official Madden NFL 21 Twitch channel.

The tournament will feature competitive Madden NFL players and rising stars who play The Yard. As EA described the details, the tournament involves four teams of three. In the first part of the Invitational, professional gamers will take on fans to rack up as many wins and score as many points as they can. EA describes it as a “fast-paced viewing experience.”

Whichever two teams score the most points overall will compete. One team will be dubbed “New School” team while the other will be “Old School.” They’ll play in a head-to-head final. The virtual event will also feature a prize pool of $10,000 up for grabs.

Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company, spoke of the “enormous opportunity” to extend the Campbell’s brand in the gaming space.

“We’re always looking for new ways to connect with fans, so it made perfect sense to partner with the premier football video game franchise on these entertainment experiences. We look forward to working with the NFL, EA SPORTS and all their fans to give them a run for their money in The Yard and much more to come,” said Lee in a statement via EA.

Check out more details about Madden NFL 21 The Yard mode here.

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