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Skins and Characters as money maker for Games?

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I see many mobile games are free of cost and they are making the skins and characters as way ton generate the revenue. So it seems like the games are relying on other variables for the sales. I know for sure that new skins and the characters can be a good money generating option. Instead of making pay to win, it's better option with all the hoopla around lootboxes as well. 

What do you think about those things about this changing wave of mobile game companies?

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