One thing that I know very well is that most of these companies will always do what's in their best interests irrespective of what the gamers are interested in.
It's actually why it's forced on people to stay in doors at the time in order to halt the spread of the virus. It affected a lot of things but it helped stalled the spread.
How can it end? They are built for it and it's the part at which they are making lots of money, so they will definitely do anything to keep it alive in games.
Definitely, friendship is something that's supposed to kept by both parties and not one person. Once the both parties are not making efforts, it's going to die.