If the smartphone specifications are worth the $550, then it's something that I would be interested to jump into when I want to replace my current phone.
Some people might see it as a competition but it's not the way it appears to me. Rather, I see it as an encouragement to others to help propagate games that may be lost if we all let them go.
Yeah, that's basically their mode of operation. Maybe they would look at buying out Sony too but that's not going to be possible for them. Even the law won't let them.